my story

 

I live with my husband Edwin and our two sons Bruno and Caspar in The Hague, the Netherlands. I studied ‘Boekhandel en uitgeverij’ (Bookstore and publishing) in Amsterdam.

I am always busy with something and find it difficult to sit still! I describe myself as creative, enthusiastic and an optimist, but also a perfectionist. I'm a team player, but I don’t mind being alone. I love to listen to the radio (80s and 90s hits!) and to read magazines about interiors and design. You can often find me in a thrift shop. I only wear blue! I prefer lunch to dinner and enjoy a good cappuccino with a slice of carrot cake.

I am a benefactor of Stichting Handboekbinden (Foundation of Handbook Binding) (www.stichtinghandboekbinden.eu) and friend of Museum Meermanno (www.meermanno.nl) in The Hague.

I started Studio Peony Design in 2003. I always wanted to do something creative, but I spent a long time searching for what kind of creativity, until I went to a ‘box making’ workshop. Since then I have been designing and making boxes and folios by hand. In my studio I design all the products myself: my own designs and custom products. I love a challenge, so I like it when clients have their own ideas. We’ll discuss these and then I’ll see if it’s possible, technically. These assignments are the most fun!

 

The base of my designs is greyboard sheets. I cut this board to size and then assemble it. I then line the products with linen or velvet and personalize them with printed text or foil printing. In this way I can design everything myself and I’m not limited by a standard size. This means that every design is unique and original and completely handmade!

 

I work with FSC certified greyboard and paper, linen made from natural fibres, water based glue and I try to recycle as much waste and packages as possible. I also separate the paper waste. I feel it’s important to contribute to the environment in a positive way with my studio and not to overburden it. I also buy a lot of products from local suppliers in order to support them.

 

If you want to learn how to make your own box or folio, you can take one or more of my online courses. I would love to teach you my beautiful craft!

 

If you want to elevate your creative business, I can mentor you to master your craft and completely align it with who you are as a creative, and what it can bring to your business.


mentoring sessions 'HOne your craft'

Let your work do the work for you! Be brilliant at what you do!

One of the ways you can transform your ordinary day into extraordinary is to hone your craft.

I applied this strategy a few years ago in my business and it changed the way I approach everything:

e.g. how to attract my ideal clients, implement my branding on my website and social media,

promote & sell my designs, make quotations that turn into orders.

I can help you in my mentoring sessions how you can apply this strategy in your creative business,

so you can elevate it and hone your craft completely and authentically.

LET'S COLLABORATE

Planning an editorial or publication shoot and need products to bring it all together?

I would love to work with you!

join the CREATIVE community

Subscribe to my newsletter for creative content to inspire, and early access on everything I do!

It only takes a moment, you can easily unsubscribe and nothing will ever be done with your data.

KIND WORDS

I love these boxes!

They are absolutely beautiful. I'm speechless.

Thank you for all the time and hard work you put into making them.

I'm blown away by your kindness and talent.

Thank you for making these for me.

- Mallory Dawn, wedding photographer -

   

 

Working with Sabrine was so seamless.

She was quick to respond and made sure she had my vision in mind for my box.

And she absolutely delivered! The box I received was so beautiful.

You can tell she handmakes each item and spends time making sure they're absolutely perfect.

I couldn't be more pleased! 

- Arielle Peters, photographer -

  

 

A true master at her craft.

Sabrine was so lovely to work with on my branded boxes.

Carefully bound to hold a timeless keepsake. 

- Melissa Nezezon, stationery designer -

 

 

 The boxes are SO GORGEOUS. I'm so in love with them!

You did such an amazing job. Love the pristine edges,

the fabric quality, everything is perfect.

I can't say thank you enough! 

 - Eunice, jewelry designer -

My clients are seen in

Martha Stewart Weddings | Wedding Sparrow | Magnolia Rouge | Style Me Pretty | BRIDES | Dusty Blue

and more...